What if light matters?

Our mission is to Make Light Matter, empowering individuals to live life to the full. 

We educate and connect individuals, organisations and professionals around light nutrition and support them to take positive behavioural and environmental steps to increase individuals’ wellbeing.

Working for you

Making light matter to individuals, organisations and professionals so we can get the best out of ourselves and others is at the heart of everything we do. Our professional advisory board and a collective of industry professionals are all working together to help you live your light ideal or support others to do so.

We’re at the beginning of our journey as a community interest company (CIC) and we’ve been taking our time to get our foundations right. We have been talking to different groups of stakeholders to understand how things are now and what we can usefully contribute to move the industry forward, building a business model and roadmap that we believe will help thousands of people to live their light ideal – and help organisations and industry professionals to facilitate this.

Industry professionals and individuals have told us the three main issues that we should address are:

1. Lack of public and professional awareness.
2. Lack of joined-up thinking across sectors and professions.
3. Trust issues because of some companies ‘jumping on the bandwagon’, taking advantage of low awareness and selling poor-quality, misleading or unnecessary products that reflects badly on the whole industry.

As a social enterprise, we were founded for the good of our community. Our business model is about educating and consulting and connecting to make light matter for all. We aim to become the trusted ‘go-to’ UK hub for anyone who wants to understand how light impacts human health and what they can do to harness this knowledge for themselves or others.

We represent and work for the good of the individual. Because we ourselves experience Seasonal Affective Disorder (SAD) and Winter Blues. We’ve been Vitamin D deficient. We’re sensitive to changing clocks, poorly-lit environments, too much blue light and societal norms that don’t work for us.

Our short-term goals are to build our hub up with useful, trustworthy information and to provide a platform for professionals to meet and share expertise across their industries and professions.

For now, we don’t sell anything. Make Light Matter is entirely funded by our directors’ time and personal funds, along with our advisory board and consumer panel contributing their time and expertise to help shape our future.

As we progress, we have tons of ideas how we could help individuals, organisations and academics and we’ll develop products and services to bring in an income so that Make Light Matter becomes sustainable – but the majority of any profit we make will always be reinvested into our purpose.

If you want to get involved or find out more, please drop us a line.


Umbereen Moir

Umbereen Moir, Director of Lightopia CIC

Umbereen is valued at Make Light Matter for her events management expertise, excellent eye for detail and astute assessments.

She is responsible for guiding our vision, governance and assisting with event management. She has an MA in Event and Conference Management and a BSc (Hons) in Applied Psychology.

Umbereen currently works full-time managing Newcastle University’s high-profile INSIGHTS lectures programme of 40+ events per year, attracting internationally-renowned expert speakers and an audience of 11,000 people annually.

Her natural warmth and empathy mean she is also a valued mentor, speaker and manager.

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Neina Sheldon, Director of Lightopia CIC

Neina is Make Light Matter’s Founder. She was diagnosed with Seasonal Affective Disorder (SAD) in 2003 and has been working to help others understand and manage the condition since 2012.

Neina is responsible for leading our vision, governance, strategy and all our operations.

Neina currently works part-time as a Digital Content Journalist for UMi and part-time developing Make Light Matter. She is also a Trustee and Director of Involve North East. Her professional background is in marketing, copywriting, customer insights, strategy and journalism. She has a PG Cert in Leadership and Management Development, a BA (Hons) Business Management, a CIM Diploma in Digital Marketing and a Diploma in Copywriting.

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Martyn Wharton

Martyn Wharton, Director of Lightopia CIC

Martyn is valued at Make Light Matter for his great mix of technical and creative skills.

He is responsible for guiding our vision, governance, advising on compliance, photography and video production. He is a trained Mental Health at Work First Aider, as well as being trained in safeguarding children and vulnerable adults.

Martyn currently works full-time looking after PFI contracts overseeing all technical compliance and auditing. His background is in electrical engineering and technical compliance. Martyn also has a military engineering background after serving for 12 years in HM Forces.


The Make Light Matter Advisory Board is a diverse group of industry professionals who volunteer their time and expertise to support us in shaping our strategic direction, as well as advising on specialist subjects.


As the Director of Lighting Design at Cundall and Fellow of the Society of Light and Lighting, Andrew has worked across all sectors in the lighting industry with a focus on galleries, workplace, daylight design, leisure, aviation, public realm, and retail.

Andrew has helped to shape the industry, contributing to a number of lighting design guides in the UK and providing lectures and seminars on lighting design topics. His application of the latest research and technology is driven by the belief that there is always more to learn and so much more we can do for people and the buildings and spaces they use.

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Terry John, owner of Lifelight Studio

With a passion for the lit environment first developed in theatre lighting, Terry is the Founder of Lifelight Studio and an experienced lighting professional offering lighting surveys, design and consultancy to individuals and organisations.

Terry is a Member of the Institution of Lighting Professionals (ILP). An engaging presenter and natural connector, Terry shares Make Light Matter’s vision for a world where light earns its rightful place as a basic need and is dedicated to spreading the message about light nutrition.

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Annette Krop-Benesch Lightopia Advisor. Copyright Studioline Steglitz

Annette is a chronobiologist, science communicator, and medical lecturer in Berlin. Her work focuses on the impact of light pollution and artificial light on human health and nature. In her book “Licht aus!?” (“Lights off!?”), she argues for darker nights and better use of artificial light at night.

As a lecturer, Annette sees the lack of understanding for the role light and darkness plays for our health. Her aim is to guide people to a more natural and positive relationship to sunlight and darkness and to a wholesome approach in artificial lighting design.

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Natasha Stromberg

Natasha Stromberg profile photo

As a ground-breaking Workplace Wellness Services provider, Natasha currently resides in Toronto, Canada. She offers consulting and therapeutic services to support employee health and increase productivity and sustainability in workplaces internationally.

Natasha is an Accredited Member of the International Council of Psychotherapists and a registered International Member of the Complementary Medical Association – the international elite force in professional, ethical complementary medicine.

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Nicholas Witton profile photo

Nicholas is a wellbeing consultant who specialises in the effects of light and sleep on performance. He provides executive coaching and consultancy on employee wellbeing and workplace cultures for FTSE 100 and 250 businesses, in addition to working with elite athletes.

Nicholas holds a Postgraduate degree from the University of Oxford in Sleep Medicine and is currently researching the effects of light exposures on performance for his MSc through the Nuffield Department of Clinical Neuroscience at Oxford.

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